The Executive Group are responsible for the day-to-day running of the organisation, and for ensuring the strategic plans set out by the Board are achieved over time. The membership of the Association’s Executive Group is listed below: 

Mr. Shane R. Perkins, FCIH   -   Chief Executive

Shane is responsible for leading the Executive Group, and ensuring that together with other Directors the Association’s Business Plan is delivered effectively and efficiently, and that the organisation strives to deliver an excellent level of service to its customers.

Shane has worked in Housing since 1980, when he joined Bournemouth Borough Council as a trainee and has since worked for both Councils and RSLs.

He joined Mid-Wales in 1988, becoming responsible for Development, Maintenance and Supported Housing, before becoming Chief Executive in 2004. Shane also helped to found the Care & Repair movement in Wales, serving on the Board of Care & Repair Cymru for many years.

He is a strong supporter of partnership working and is passionate that everyone deserves a home of their own. He has been chair of a local charity championing the need for housing for young single homeless, and is currently a Trustee of a local mental health charity. His passion for housing has seen the Association constantly innovate, leading to it developing the first “male refuge” in the UK; the first “rural foyers” in Wales, and the first truly “tenure neutral” development in Wales in the village of Guilsfield.

Shane feels the current challenges to public services requires a radical re-think of how we provide those services in Wales, and has sought to ensure that the particular problems faced by people in a sparsely populated rural area are not overlooked by policy makers in Welsh Government.

Mr Charles Brotherton, CPFA, ATT   -   Director of Finance

Charles is responsible for the overall management and control of all aspects to the Association’s financial requirements. He is also responsible for the Association’s Information and Communication Technology needs, and monitoring organisational performance. 

Charles has worked for a variety of organisations ranging from large plc's to urban and rural local authorities.  His involvement with housing started in 1992 with his appointment as Principle Accountant for Wychavon District Council, within the Community Services team which included Council Housing.

In 1993 the Council took the decision to sponsor a new housing association and ballot tenants for the transfer of the housing to the new organisation.  Charles was part of the seconded team to establish this new stock transfer housing association: Evesham and Pershore Housing Association.  In 2002 following a rigorous recruitment process Charles was appointed as Finance Director.  Charles was instrumental in the 2004 re-organisation creating the Rooftop Housing Group, which incorporated Evesham and Pershore Housing Association.  This restructuring enabled EPHA to become a charity, thereby saving millions of pounds.  These savings were further enhanced by refinancing the loan arrangements.

Charles has been committed to Value for Money and ensuring best use is made of resources, while ensuring financial security.  The focus on VFM was acknowledged by the Audit Commission inspection at Evesham and Pershore Housing Association with the award of the top three star excellent rating in 2008.

In addition to the wealth of knowledge of the Rooftop Housing Group, Charles has been involved with the CIPFA RSL Panel and CIPFA's representative in the NHF SORP Working Party.  This involvement ensures Charles has a depth of knowledge in housing finance.

Charles was seeking a new challenge and opportunity and joined Mid-Wales Housing Association in 2010. He is the Association’s Director of Finance and Deputy Chief Executive.

Ms Sian Howells, MRICS   -   Director of New Business

Sian is responsible for the Association’s growth through the development of new homes, and for the long term maintenance of all of our homes. She is responsible for ensuring the Association meets its obligations to meet the Welsh Housing Quality standard through investment in improvements.

Sian Howells is the Director of New Business for Mid Wales Housing Association and in charge of all development and asset management for the Association.

Sian is a Chartered Surveyor with 30 years professional experience in both commercial and residential development, asset and estate management. She has worked for the Association since April 2014 having previously worked for the Circle and Guinness Housing Groups in England and Merthyr Tydfil Housing Association in Wales.

Earlier in her career Sian was employed in the commercial sector as the Head of Estates for the Royal Mail, covering London and the South East of England and Cwmbran Development Corporation.

Pay Transparency

37 Welsh Housing Associations participated in this year's Pay Transparency Report.

Turning Point HR Solutions were commissioned to collate data for the report which provides a transparent and open overview of senior pay rates in the social housing sector.

The report is a response to a sector wide commitment to being more transparent about pay.

The housing sector in Wales provides great value for money; for every £1 of public funding received, Housing Associations generate £5.69 for the Welsh economy. In 2018/2019, HAs invested over £1bn in communities across Wales, with 89p in every £1 remaining in Wales.

The report shows that 8% of the sector is led by a Chief Executive who identifies as BAME, which compares to 4.5% in the wider UK housing sector. (Inside Housing, 2019).

Female CEOs outnumber men in Welsh Housing Associations at 53% to 47%, compared to the UK average of 72.8% male to 27.2% female (ONS article 'Understanding the gender pay gap in the UK' published 17th Jan 2018).

24% of Welsh Housing Associations paid members of the board as an incentive to attract the right skills and diversity to the roles